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The Overview
Directories are very similar to the phone book. The directory
has different catagories, which lists business's (and websites)
that relate to that catagory. They can contain a broad spectrum
of information (such as the Yahoo! Directory), or be targeted
to a niche (such as conventionplanit.com)
Most directories fail for one reason - usage. Its just
like your phone book. If no one gets it, a full page ad won't
bring you any business. If no one is using the online directory,
a listing within it will not bring you business.
For the ones that do thrive, tracking ROI becomes a concern.
Since its so hard to track results, many companies have missed
out on the fruitful results that potentially could be there. When
determining whether to purchase a directory listing, consider
these factors:
1) How easy is it for a searcher to find your listing? Do they
have to dig down through several levels? Is there a search feature
which helps locate your listing quicker?
2) What tracking methods are available? Will the directory
be able to show how many visitors were sent to your website,
or will you have to rely on your own website stats program to
determine this?
3) Does the directory offer any other tracking features to
show how many times your listing was searched for, or displayed
to searchers?
Few directories have the potential to deliver this trackable
data. In many cases, the investment has to be weighed completely
on the usage volume of the directory. If enough people use the
directory, and enough people find your listing, and enough people
contact you, it just might be a financially sound investment.
factors affecting success
- Unique visitors who use the site in a monthly basis
- Unique visitors delivered to your website
- Additional forms of contact the user has to contact your company
- Conversion rate of visitors to your website to action items
Pro's
- Simplicity in billing
- Directories can give you extreme profitability if the directory
has usage.
- Geat to lock in rates for sites growing in exposure and usage
in the future.
Con's
- Its not performance based - you get what you get
'Net profits recommendation
'Net Profits,
Inc.
Phone: 1-877-777-2883
Fax: 1-757-282-2677
info@netprofitsinc.com
or
Make your service
request here!
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