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The Overview
Flat rate advertising is just that - you pay a flat rate based
on the length of term, and you get what you get from it. Flat
rate advertising is best known for the simplicity factor. You
pay a set amount. If it produces for you, its profitable. If it
doesn't, its not.
There are downfalls to flat rate advertising, however. The
focus of the advertising is typically unclear. Are you trying
to drive branding and exposure through impressions, or are you
trying to drive people to click through to your website?
Many websites do not know the true value of the advertising they
are giving you. They do not know current values of impression
based advertising, they do not know unique visitors to sites,
median length of stay per page, etc. You can still get great flat
rate advertising, at a steal of a price. You just have to search
for it
factors affecting success
- Volume of impressions of your advertisement
- CPM (Cost Per Thousand impressions of your ad)
- Click-through rate of advertisement to your website
- Conversion rate of visitors to your website to action items
Pro's
- Simplicity in billing
- Flat rate can give you extreme profitability if you find someone
who doesnt know the value of their online audience.
- Flat rate also is great to lock in rates for sites growing
in exposure and usage.
Con's
- Its not performance based - you get what you get
- Most flat rate advertising is of low value.
- When true value is associated with the advertising option,
performance incentives (CPM, PPC, etc) are usually tied to it.
'Net profits recommendation
- Never commit to more than 2 months initially. If results
are not seen by the first month (and the second month at the
latest), they will not be seen.
- If you're trying to get visitors to your site, look into
our PPC
program
- Conventionplanit.com
'Net Profits,
Inc.
Phone: 1-877-777-2883
Fax: 1-757-282-2677
info@netprofitsinc.com
or
Make your service
request here!
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