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The Overview
Unless your business can service the entire world (or united
states at the least) as well as the local provider can, localized
organic SEO is most likely the preferred method for you over standard
organic SEO.
With localized organic SEO, you apply the general keywords associated
with your product/service, and add localization factors such as
city, state, and region. An example of this would be "Baltimore
meeting facilities" instead of "meeting facilities".
factors affecting success
- Keyword research and selection
- Obtaining rankings in the major search engines (Google, Yahoo,
MSN)
- Unique visitors driven to site from Localized SEO efforts.
- Conversion rate of Localized SEO visitors into action items
- Cost for Localized SEO services
Pro's
- Sites listed in the organic search results do not pay anything
for the clicks they receive. The traffic is 100% FREE!
- Branding (though of little/no value) is FREE
- If rankings are achieved, traffic is driven, and conversions
are made, the profitabily of SEO can be astronomical.
- Organic SEO allows you to reach a much broader market than
traditional marketing methods
- Gives exposure to target customers who are actively pursueing
your product/service and are in research/buy mode.
- Location specific keyword traffic tends to have a much higher
conversion rate than general keyword traffic. The reason is
simple. The more exact the users search, the more specific their
needs are.
- Searchers using location specific keywords have typically
moved from research mode, and are predominantly more in buying
mode.
Con's
- An overwhelming majority of searchers do not include location
data in their search criteria.
- Getting ranked. There's a reason why no legitimate SEO company
gives a guarantee - results are out of their hands.
- Getting ranked in the wrong search engines - being ranked
#1 on Billy Bob's search engine doesnt mean you'll get people
to your site. It may, however, cover enough of your contract
for the SEO company to say they've fulfilled their duty.
- Getting ranked for the wrong keywords - ranking for words
that people do not search for is like placing a billboard in
the middle of the desert. If no one is there actively looking
for the keywords you have ranked for, you will not get visitors
to your site. Once again, this can fulfill the agreement for
your SEO company.
- Mixing organic search visitors with your other forms of marketing.
Unless you seperate this traffic from your other sources, you
will not know if the visitors are converting to actions and
becoming profitable.
'Net profits recommendation
'Net Profits,
Inc.
Phone: 1-877-777-2883
Fax: 1-757-282-2677
info@netprofitsinc.com
or
Make your service
request here!
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