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The Overview
Organic Search Engine Optimization (SEO) is the process of getting
your website to rank in the top results on search engines for
keywords that relate to your product/service. The "organic" search
results are ones that Google, Yahoo, and MSN's algorhythm determine
to be the most relevant to the keyword search.
The top 10 listings in the organic search results are the prime
real estate on the search engine. These listings attract 80-85%
of the visitors. Obtaining top 10 rankings in the major search
engines (Google, Yahoo, MSN) will allow you to capture 86-90%
of the total market available.
With all of that potential, there are also several downfalls.
First, what reason should Google rank your hotel webpage over
the 79,500,000 other hotel webpages it has in its index?
Secondly, companies that offer "SEO services" or claim the
be "experts" in this field do not give a guarantee. If they
do, run away. Why? SEO is the art of manipulating the search engine
algorhythms. No one controls how these algorhythms work, what
factors affect the algo, or when they change. No one has preferential
treatment or special partnership to get "to the top of Google"
or any other search engine.
Third, if you are abile to get ranked, will the traffic be targeted
to your product/service? If your website ranks for the term "convention
center", and you're located in Las Vegas, and the searcher wants
to go to Chicago, that will not help.
factors affecting success
- Keyword research and selection
- Obtaining rankings in the major search engines (Google, Yahoo,
MSN)
- Unique visitors driven to site from Localized SEO efforts.
- Conversion rate of Localized SEO visitors into action items
- Cost for Localized SEO services
Pro's
- Sites listed in the organic search results do not pay anything
for the clicks they receive. The traffic is 100% FREE!
- Branding (though of little/no value) is FREE
- If rankings are achieved, traffic is driven, and conversions
are made, the profitabily of SEO can be astronomical.
- Organic SEO allows you to reach a much broader market than
traditional marketing methods.
- Gives exposure to target customers who are actively pursueing
your product/service and are in research/buy mode.
Con's
- getting ranked. There's a reason why no legitimate SEO company
gives a guarantee - results are out of their hands.
- Getting ranked in the wrong search engines - being ranked
#1 on Billy Bob's search engine doesnt mean you'll get people
to your site. It may, however, cover enough of your contract
for the SEO company to say they've fulfilled their duty.
- Getting ranked for the wrong keywords - ranking for words
that people do not search for is like placing a billboard in
the middle of the desert. If no one is there actively looking
for the keywords you have ranked for, you will not get visitors
to your site. Once again, this can fulfill the agreement for
your SEO company.
- Mixing organic search visitors with your other forms of marketing.
Unless you seperate this traffic from your other sources, you
will not know if the visitors are converting to actions and
becoming profitable.
'Net profits recommendation
'Net Profits,
Inc.
Phone: 1-877-777-2883
Fax: 1-757-282-2677
info@netprofitsinc.com
or
Make your service
request here!
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