Online Marketing Options -
Pay Per Click (PPC) Marketing

The Overview

Pay Per Click is a relatively new (created in 2001) form of advertising that has outperformed most all forms of advertising online. With Pay Per Click (PPC), your ad displays on a search engine, such as Google or Yahoo.

You pay only when a searcher clicks on your listing and connects to your site. You don’t pay to list, you only pay for clicks (also called click throughs).

You list your website by selecting keywords that refer to your product or service. For each keyword you determine how much you are willing to spend. The higher you bid the higher you will appear in the search results.

factors affecting success

• Selecting keywords that are targeted to your product/service
• Writing ads that draw attention and pursuade the searcher to click on your listing
• Overall cost to generate traffic to your site
• Conversion rate of your website visitors into action items

Pro's

• Performance based - you only pay for clicks, not impressions.
• Cost to generate actions can be extremely low compared to other forms of marketing
• You're capturing the visitor when they are actively interested in your product/service.
• Much broader reach compared to cost than traditional forms of advertising
• Branding (though of little/no value) is free. You only pay when they click on your ad, not view it.

Con's

• if your site doesnt convert visitors into actions, the money is wasted.
• Click fraud - it is estimated that 40% of clicks purchased are fraudulant.
• as PPC becomes more popular and more advertisers compete on the same keywords, prices will continually grow as long as the market permits.

'Net profits recommendation

• Gain knowledge about how to use this form of marketing
• Read our articles on PPC Marketing
• track and test everything
• PPC account setup and 7 step program
• site review
• usability testing

'Net Profits, Inc.
Phone: 1-877-777-2883
Fax: 1-757-282-2677
info@netprofitsinc.com
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